SGTech unveils a refreshed brand to welcome the year 2022. This is the brand's first refresh after the association rebranded itself to SGTech from Singapore Infocomm Technology Federation (SiTF) in January 2018.
The process of surfacing and elaborating SGTech's three-year transformation plan with the members of the SGTech Council also enabled the clarification of the association's vision, mission and positioning. Through the brand refresh, we have refined them to the following:
Refreshed SGTech Logo with Tagline
The elements of our refreshed visual identity are:
The brand refresh involved interviewing SGTech leaders, members and stakeholders to gather insights of their perspectives and put together a coherent narrative that is congruent with SGTech's identity.
"I'm excited to be leading the Secretariat at this momentous point in SGTech's history, to execute the transformation of one of Singapore's leading industry associations, and definitely the best association for tech," said Ms Yean Cheong, SGTech's Executive Director.
"This refreshed brand narrative communicates SGTech's ethos and is congruent with what the association seeks to achieve in our three-year transformation plan. I look forward to seeing the updated SGTech logo proudly listed on the range of programmes and initiatives that we are involved in."
How do you feel about our refreshed brand narrative and logo? Let us know at [email protected].
Join SGTech, the association for Singapore's tech industry. Contact us at [email protected].