Digitisation has been an increasingly important priority for SMEs in the past decade to cater to the changing profiles of their customers, who are more plugged in digitally and expect a great customer experience in digital world, as in the real world. With the onset of the COVID-19 pandemic last year, digitisation has been pushed to the forefront and SMEs need it now more than ever in order to thrive in the digital age. However, the task of digitisation is often daunting and comes with significant costs.
Boost with Facebook offers a set of tools, training, and certifications to help small businesses grow and equip people with the skills necessary to compete in the digital economy. No matter the level of digital experience, Boost with Facebook has a learning path towards greater knowledge and digital prowess.
During its launch event, a panel of industry experts gave practical tips to stay digitally competitive during this period of returning insecurity.
The fundamentals of good business remain the same: good products at good prices. However, the pandemic has changed where and how consumers discover businesses. To locate and engage with new customers, businesses have to adopt new channels and solutions. Furthermore, customers now expect business to complete the sales cycle more efficiently and effectively. This involves the fulfilment of orders and answering of queries, all while physical interactions become less feasible.
As the trend of consumers going online continues, social media platforms such as Facebook and Instagram are critical avenues to drive the customer journey. Facebook, through its ads and applications, remove the friction and separation between businesses and their consumers. Instagram has demonstrated the power of visual storytelling and modern marketers are more attuned to the importance of using creative imagery to sell a product. Merchandising has evolved and consumers are beginning to value the stories beyond the product.
When adopting new platforms, businesses must continue to retain existing customers and assist them in adapting to the digitised online nature of the business. New means of interaction such as QR Codes and links can connect existing users of a product to the online dimension.
In adapting to the changes surrounding the entire sale cycle, it can be helpful to bring in a team that is experienced and specialises in various aspects of the sales cycle. With the blooming gig economy, it is increasingly convenient and inexpensive for small businesses to find people who can help.
In meeting these new hurdles, help is not far away. SGTech has partnered Facebook Singapore to introduce Boost with Facebook to provide additional resources, and Enterprise Singapore’s SME Centres can answer relevant queries surrounding digitisation. SGTech has also increased the support for tech solutions and training programmes through the SGTech STAR Fund, to help the broader business community leverage tech to thrive in the post-COVID-19 economy. With support from Facebook and Enterprise Singapore, the funding for tech solutions is at $1,000 per solution and training support is at S$500 per training per pax.
If you’d like to hear more about how SMEs can thrive in the digital age, check out the recording from our recent panel discussion on 27 May 2021 here.